Website, Web App, Branding, and UI/UXDevelopment for Concept Branch Ltd

Category: Web / App development
Client: Concept Branch
Year: 2020.
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01. the challenges

Concept Branch Ltd, a company specializing in delivering innovative solutions, required a complete digital transformation, starting with a modern, visually appealing website that would reflect their cutting-edge approach. They also needed a full branding package to establish their identity, along with a functional and intuitive web app to enhance their services. The challenge was to build everything from scratch—branding, web development, and comprehensive UI/UX design—to ensure their digital presence matched their industry expertise.

The existing branding and online presence were non-existent, and the company needed a cohesive visual identity that could effectively communicate its mission and services to a global audience.

02. the Solutions

Discovery and Research

Discovery and Research We began by collaborating closely with Concept Branch Ltd to gain a deep understanding of their business model, target audience, and long-term goals. Through thorough research and discovery sessions, we defined the key elements required to build a modern, user-friendly website, an efficient web app, and a visual identity that would resonate with their audience.

Full Branding from Scratch We created a comprehensive branding package, which included:

  • Logo Design: We designed a logo that captured the essence of Concept Branch’s innovative and forward-thinking ethos, providing them with a strong visual identity that is both timeless and modern.
  • Brand Guidelines: To ensure consistency across all platforms and marketing materials, we developed a full set of brand guidelines, covering typography, color schemes, and visual styles.
  • Stationery and Marketing Materials: The branding extended to stationery, business cards, and other essential marketing materials, all aligned with their new identity.

Website and Web App Development We built a sleek, modern website from the ground up, incorporating a fully functional web app to support Concept Branch Ltd's business operations. Key features include:

  • Comprehensive Web App: The custom-built web app allows Concept Branch Ltd to manage client interactions, project workflows, and service delivery in one seamless platform.
  • Responsive Design: The website was designed to be fully responsive, ensuring a smooth and intuitive experience across all devices, from desktops to smartphones.
  • SEO Optimization: The website was optimized for search engines, making it easier for potential clients to discover Concept Branch Ltd and its services.

UI/UX Development and Design We developed an intuitive and aesthetically pleasing user interface and user experience that aligned with Concept Branch Ltd's goals:

  • User-Centered Design: Our team focused on creating an easy-to-navigate interface that would guide users to the information they need, providing a frictionless experience.
  • Modern Aesthetic: The UI design was crafted with a sleek, modern look, using a balanced color palette and clean typography to reflect the brand’s professional and cutting-edge approach.
  • Engaging User Experience: The website and web app prioritize user engagement, incorporating interactive elements and features that enhance the overall user experience.

03. the result

The comprehensive digital solution for Concept Branch Ltd successfully positioned the company as a leader in their field, showcasing their innovative approach through a cohesive brand identity and a modern, user-friendly website and web app.

Key outcomes:

  • Strong Brand Identity: The full branding package gave Concept Branch Ltd a professional and distinctive identity, helping them stand out in their market and build trust with their clients.
  • Enhanced Online Presence: The sleek, modern website combined with intuitive UI/UX design has significantly improved user engagement, making it easy for potential clients to learn about their services.
  • Efficient Web App: The custom-built web app streamlined their internal processes, improving their operational efficiency and service delivery.
  • Scalable and Future-Proof: Both the website and web app are built to scale, allowing Concept Branch Ltd to expand their offerings and grow their online presence over time.

This project successfully aligned Concept Branch Ltd’s digital presence with their innovative solutions, setting the foundation for continued growth and success in their industry.

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Dr. Franje Tudjmana 20
48260 Krizevci, Croatia