Metal 5 d.o.o., a renowned Croatian company with over 20 years of expertise in custom-made metal products, faced a significant challenge despite their global reputation. They are one of the few companies worldwide capable of manufacturing an observatory dome entirely from scratch. However, their brand identity no longer reflected their pioneering work, and their visual representation didn’t match their global stature. The challenge was to modernize their brand while maintaining the heritage and quality they’re known for, making them more recognizable both domestically and internationally.

• Approach built on creativity, strategic thinking,
• Stay ahead of industry trends to ensure clients stay ahead curve.
• Stay ahead of industry trends to ensure clients

Discovery and Research We began by conducting thorough discovery sessions and research to understand Metal 5 d.o.o.'s values, mission, and unique strengths. This included reviewing their existing branding materials, customer perceptions, and the industries they operate in. We also studied their competitors and the market to identify key areas for differentiation.

Brand Development Based on our findings, we proposed a comprehensive rebranding strategy. This included designing a new logo that visually represents the precision and strength of their craftsmanship, particularly focusing on their expertise in creating complex metal structures like observatory domes. We also developed a full book of graphic standards to ensure that their brand identity is consistently applied across all touchpoints—both digital and physical.

We delivered a complete rebranding solution for Metal 5 d.o.o., which now boasts a modern, cohesive visual identity that reflects their innovation and leadership in the metalworking industry. The book of graphic standards has empowered their team to maintain a consistent brand presence, enhancing their credibility and recognition across various platforms and channels.

The rebrand has not only refreshed their image but has also opened up new opportunities for expansion and partnerships globally, positioning Metal 5 d.o.o. as a true leader in custom metal fabrication.